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CLIENT: Zeros 2 Heroes
INDUSTRY: Social Network (Comics)
IN BRIEF: A ton of industry press for a new entry into the world of social networking.

SERVICE & RESULTS HIGHLIGHTS:
   > Vancouver Sun Feature Article
   > High Profile Magazine Coverage
   > Press Releases
   > Global Distribution

ZEROS 2 HEROES and Elevation Prove Invincible

In aiming to take advantage of the social-networking trend that dominates the Internet, the founders of Zeros 2 Heroes knew they needed to spread the word far and fast. The start-up comic book enterprise has a business model that relies on user-generated content, specifically stories and artwork from unheralded writers and artists.

As soon as the Vancouver-based company partnered with Elevation’s General Manager, the results showed. Through the efforts of Elevation, Z2H was featured on the front of the business pages of The Vancouver Sun (see story here), as well as in three must-read industry magazines: The Hollywood Reporter, Variety Magazine and Creative Screenwriter.

Matt Toner, President of Z2H was thrilled: "Kal Suurkask [of Elevation PR] very much understands the connection between ‘buzz’ and the bottom line. In addition to the obvious mechanisms that get the word out, he's ready and able to find unorthodox solutions that match the client’s needs and budget."

Launch Zeros 2 Heroes Website
(Note: Elevation PR did not produce this site)

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